WeWork had partnered with our agency to help bridge the gap between their physical and digital communities. WeWork wanted to build a stronger experience that differentiated them in the co-working space–the ability to lean on other companies in the area for support, whether it be borrowing a charger or asking for legal advice. I worked at a WeWork in an embedded team (alongside IDEO, as well), leveraging the knowledge of the product managers, technical staff, and the users every day for 3 months.
To gain even more insight on how users used the platform, or how it could be used, I bought cookies and hung out in the kitchen area asking for feedback and learning more about the members of WeWork. We used this anytime we could to learn iteratively and gain empathy for our users.
Many of the concepts we developed and designed are implemented in the product today.